How To Choose A Domain Name For Your Small Business Website

By: admin

Whether you are just starting your business, or you want a new website for your established business, the first step is to choose the perfect domain name. Your domain name is important as it will differentiate your business online and give your customers an idea of what your business is about or the type of products or services you offer.

But how do you choose the perfect domain name for your small business? With as important as your domain name is, you don’t want just anything. With that being said, we are going to take a look at some useful tips that will help you choose a domain name for your small business website.

How To Choose A Domain Name For Your Small Business Website

Use The Right Domain Name Extension- the domain name extension (.com, .org, .net) you choose is important because you want customers to find your website easier. While .com is still the best choice, .net and .org are good options as well. Beyond those, it might be best to change your domain name idea if the .com, .org and .net versions are already taken.

Brandable Over Generic- always choose a brandable domain name over something generic. Your domain name is how customers will find, remember, and share your small business website, so be sure to choose something unique and creative. Consider using “niche” keywords that reflect your small business website.

Shorter Is Better Than Longer- when it comes to your domain name, size doesn’t always matter. In fact, shorter is better. You want a domain name length that is approximately 12 characters, but aim for between 6-14 characters and you should be good. Make it short, make it brandable.

Make It Easy To Type- customers like things that are easy and that includes domain names. If your domain name is easy to type, then it will also be easy to remember and your customers will be much happier with it. Your domain name should also be easy to pronounce.

Avoid Hyphens And Numbers- hyphens and numbers don’t occur naturally in our vocabulary and they should be avoided when choosing a domain name for your small business website.

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