Learn Digital Marketing Courses that are Buzzing in the IT Field

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Internet marketing means the promotion of products or services using digital means: mobile phones, the Internet, and other media. Under digital marketing courses  the student will learn basics which they can further hone to formulate their own success paths. Online promotion takes place by building websites, writing blogs, reaching out to target audiences through social media platforms, publishing e-books etc.

What are the Main Topics covered in Internet Marketing Training Course?

Other than reaching the target audience by building websites and writing blog posts, there are some other strategies that are taught in digital marketing training course.

These are:

  1. About search engines (Google.com, Yahoo.com, Bing.com)
  2. Search Engine Optimization (SEO), Advanced SEO with HTML (On page, Off page, Blogs, Content Optimization)
  3. Search Engine Marketing (SEM), Pay per Click (PPC), Google AdWords, Yahoo & Bing Ad center
  4. Content Marketing
  5. Social media marketing (Facebook, Twitter, LinkedIn, Google plus), email marketing, affiliate marketing
  6. Google Analytics, Google AdSense & Google Maps (Local SEO)
  7. YouTube Video Advertisements, Mobile Apps Promotions
  8. Display Advertising, Online Reputation Management
  9. Google Tag Manager, Google Search Console
  10. Shopping Ads, Gmail Ads, Remarketing Campaigns
  11. Google Analytics, Google AdWords and Facebook Certification

Why One should do Internet Marketing Training Course?

There are some fundamental reasons why the demand of internet marketing course is growing:

  1. There’s an explosion in terms of number of people joining various digital media such as Facebook, LinkedIn, Instagram etc. According to Internet World Stats, more than 40% of world’s population) today has Internet connection, which was 1% in 1995.
  2. Growth in digital marketing as spend.
  3. Rate of change in digital marketing industry.
  4. Continuous growth in internet-based businesses.
  5. Talent gap in demand and supply of skilled digital marketing professionals.

Internet marketing training course can get you benefits according to your previous profile. Likewise:

A Marketing Professional:

Experienced people in conventional marketing are concerned about their previous experience while considering acquiring digital marketing skills. Interestingly, they are very well positioned to take up senior marketing roles.

A Sales Professional:

A sales professional can accelerate their career growth as there is an important role of digital marketing for a sales profile.

Any Business Owner:

Given the growing Internet user base, there’s no better medium than digital media for customer acquisition.

IT Professional:

Engineers or tech people who has done data science courses  inherently possess strong analytical skills and thus are successful in digital marketing industry.

A Student:

digital marketing courses in chennai and seo training in bangalore is probably the best direction for both short-term and long-term prospects, not only for salary purpose but also for the level of job satisfaction.

The Course Duration:

It completes its courses in 3 months and it provides a total of 115 hours training in most of the institutions.

Digital marketing assumes importance because it can be used to market any product or service in any industry by creating online content that is valuable to the buyers’ needs. It is predicted that there would be over 150000 digital marketing jobs by the year 2020. That many qualified professionals are not available now and there is tremendous scope for those that join good quality digital marketing training courses.

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